セル地 is read as せるじ (seruji) and means serge.
せるじ
seruji
どじ
locality
いきじ
self-respect
ち
bottom (of a package, book, etc.)
だいち
earth
きじ
skin with no make-up
いじ
disposition
けんち
point of view
こうち
high ground
ここち
sensation of doing
あきち
empty point
てんち
gods of heaven and earth
しらじ
blank