世辞 is read as せじ (seji) and means flattery.
せじ
seji
せじもの
flatterer
おせじ
flattery
からせじ
じせい
dying words
おせじにも
by any standard
おせじをいう
to flatter
おせじたらたら
smarmy
じせいのく
farewell poem
せろん
public opinion
せそう
social conditions
せかいたいせん
world war
せかいかん
setting (for a fictional work)