北場 is read as ぺーば (peeba) and means north round.
ぺーば
peeba
きたかぜ
north wind
ぺきん
Beijing (China)
ほっぽう
northern part (e.g. of a country)
ほっかいどう
Hokkaido (island, prefectural-level administrative unit)
ほっかい
Hokkaido
きたぐち
north entrance
ほくよう
northern waters
ぺきんだいがく
Peking University
きたのかた
nobleman's true wife
ほっきょう
Kyoto
ほっぽうわ
Northern Chinese
きたみこうぎょうだいがく
Kitami Institute of Technology