図柄 is read as ずがら (zugara) and means design.
ずがら
zugara
ずかん
pictorial book
ずあん
design
ずあんか
designer
ずけいようそ
graphic element
ずひょういちらん
list of illustrations
ひとがら
personality
みがら
one's person
ことがら
matter
がら
pattern
てがら
achievement
いえがら
good family