店是 is read as てんぜ (tenze) and means shop policy.
てんぜ
tenze
てんぽ
shop
てんとうかぶいちば
over-the-counter market
てんとうかぶ
over-the-counter stock
たなうけ
tenant's surety
てんとうさいけん
over-the-counter bond
てんぽうけとり
in-store pickup
てんぽつきじゅうたく
house with an attached shop
たなちん
house rent
てんぽめい
store name
こくぜ
national policy
とうぜ
party platform
じつじきゅうぜ
practical search for the truth