映写 is read as えいしゃ (eisha) and means projection.
えいしゃ
eisha
えいしゃしつ
projection room
えいしゃき
movie projector
えいしゃまく
(projection) screen
じっしゃえいが
real-life film
すらいどえいしゃき
slide projector
えいが
movie
えいがかん
movie theatre
うつる
to be reflected
はえる
to shine
うつす
to project
うつしだす
to reflect (the times, mood, etc.)
うつり
match