時好 is read as じこう (jikou) and means fad.
じこう
jikou
じかんせんこう
time preference
すきなときに
whenever you want
ときおり
sometimes
じかんわり
timetable (esp. a weekly school timetable)
じき
time
じそく
speed (per hour)
じげん
(school) period
じさ
time difference
じこく
opportunity
じきゅう
hourly pay
じほう
announcement of time