東映 is read as とうえい (touei) and means Tōei.
とうえい
touei
ひがしがた
eastern direction
こち
east wind
とうけい
Tokyo
とうよう
Japan
とうかい
East Sea (Korean name for the Sea of Japan)
ひがしぐち
east entrance
じょうえい
screening (a movie)
せんこうじょうえい
advance(d) screening (of a movie)
だいえい
Daiei (Japanese movie studio)
かいえい
beginning of a screening (at a movie theatre)
しゅうえい
end of a screening (at a movie theatre)
ひがし
east