歌謡 is read as かよう (kayou) and means song.
かよう
kayou
かようきょく
(Western) pop song
にっぽんかようげいじゅつきょうかい
Japan Popular Music Writers Association
かぶき
kabuki
うたひめ
songstress
かしょう
song
かだん
poetry circles
かぶきじゅうはちばん
repertoire of 18 kabuki plays
かしょうりょく
one's skill as a singer
かしょうしどう
teaching of singing
かぶきざ
Kabuki-za (theatre in Tokyo)
かぶきげき
kabuki play
みんよう
folk song