発意 is read as はつい (hatsui) and means idea.
はつい
hatsui
はっそく
starting
はっこう
issue (of banknotes, bonds, passport, etc.)
はつげん
statement
はっせい
generation (of power, heat, etc.)
はっけん
discovery
はつ
green dragon tile
はつばい
sale
はつでん
generation (e.g. power)
ほっさ
fit
ほっきにん
originator
はつめい
invention
はっちゃく
arrival and departure