目方 is read as めかた (mekata) and means weight.
めかた
mekata
め
(an) appearance
もくぜん
before one's very eyes
めやす
rough estimate
めした
subordinate
めじろ
Japanese white-eye (Zosterops japonicus)
めちゃめちゃ
very
めうえ
superior
めだつ
to be conspicuous
めつき
look (in someone's eyes)
めぐろ
Bonin white-eye (Apalopteron familiare)
めのまえ
before one's eyes
もっか
at present