褒辞 is read as ほうじ (houji) and means praise.
ほうじ
houji
ほめる
to praise
ほうび
reward
ほうしょう
prize
medal of honour
ちょうじ
message of condolence
しゅうじ
figure of speech
しゃじ
apology
けんじ
dedication
せつびじ
suffix
そじ
wording
ひんじ
object
ついとうのじ
memorial address