賓辞 is read as ひんじ (hinji) and means object.
ひんじ
hinji
ひんかく
guest of honour
objective case
ちょうじ
message of condolence
しゅうじ
figure of speech
しゃじ
apology
けんじ
dedication
せつびじ
suffix
そじ
wording
ついとうのじ
memorial address
おせじ
flattery
しきじ
ceremonial address
しゅくじ
congratulatory address