粗野 is read as そや (soya) and means rustic.
そや
soya
ごうほうそや
bold and boorish
そまつ
crude
そだい
coarse
あらい
あらすじ
outline
そしな
gift given out by companies to customers as a token of gratitude
そあく
そぼう
rough (behaviour, temperament, etc.)
そこう
crude steel
あらけずり
rough-hewn
そざつ
そだいうんどう
gross motor skill